DESIGN PROCESS
my design process for free people
My design process is a constantly evolving process that always starts with a story or a trend.
My design process includes a mix of mocked up prototypes, CADs in Procreate or Photoshop, and sketches depending on what is right for the style. Every month I pull together a line of up to 20 styles. Typically I like to balance out the line by working into 2-3 different trends to be sure to cover all of the different silhouettes and fabrications.
mock by Courtney
the final product
You can really tell a story through wash and color. Every piece I design has a wash perspective of some sort — Whether it is a soft and subtle garment over-dye and softener wash, or a more bold wash, the wash really helps bring character into every piece. I love pulling inspiration from vintage pieces and working on developing wash formulas with out vendors that give the most authentic vintage wash possible.
WASH/ INSPO
FINAL PRODUCT
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CAD by Courtney
where it started
final product on FP.com
FINAL PRODUCT
